About – Lino Di Lusso index
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About Us

Founded in 2024 by a mother-daughter duo, Lino Di Lusso—Italian for "Luxury Linen"—embodies the essence of natural luxury and timeless elegance. Each of our designs is meticulously crafted and brought to life in India, where the skillful hands of local artisans infuse them with unmatched quality and care.

Our collection speaks to the discerning customer, offering pieces that are both chic and durable. Using premium European flax, renowned for its superior quality, we create linen garments that reflect our commitment to excellence, comfort, and sustainability.

From sophisticated co-ord sets to refined dresses, our collection allows you to effortlessly elevate your look, whether dressing up or down. It celebrates individuality and empowers you to express your unique style through our timeless pieces.

At Lino Di Lusso, we believe in creating more than just clothing; we’re building a community that values slow fashion and quality over quantity. Our commitment to ethical production and local craftsmanship reflects our respect for both people and the planet.

Our story

Our story began when our founder, Shreya, moved to Milan to pursue her Master’s degree in Luxury Brand Management. Immersed in the heart of the world’s fashion capital, Shreya was captivated by the Milanese approach to style—a perfect blend of sophistication, quality, and an appreciation for durable, natural materials. Among them, linen stood out as the fabric of choice, celebrated for its ability to offer comfort and elegance during Milan’s warmest summers.

Recognizing its potential to become the fabric of the future—a sustainable, breathable material suited to a warming world, Shreya returned to India, with the vision to bring the timeless appeal of linen to a new audience. She joined forces with her mother, a style enthusiast with an eye for beauty and detail. Together, they set out to create a brand that combines Western-inspired aesthetics with Indian cultural roots.

And so, Lino Di Lusso was born—a celebration of linen and the beauty of natural luxury. Each piece in our collection reflects our commitment to quality craftsmanship, versatility, and minimalist design, crafted to enhance your personal style and elevate your everyday. With Lino Di Lusso, discover the elegance of simplicity, the comfort of sustainable fabric, and the richness of heritage, all woven together in clothing that feels as good as it looks.

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Meet the Founders

At Lino Di Lusso, we aim to redefine luxury as something rooted in natural elegance, sustainability, and simplicity. Our vision is to create clothing that allows people to feel sophisticated yet relaxed, while also making a mindful choice for the planet.

Shreya Singhal

Founder

For us, fashion is about expressing authenticity and beauty through thoughtful design. Each garment is meant to celebrate individual style, inviting our customers to embrace the art of minimalism with confidence.

Simpy Singhal

Co-Founder

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